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POLO CLUB YEARLY ACTIVATION EVENT CONCEPT

BRIDGING CULTURES & ERAS: POLO'S BOUNDLESS LEGACY.

Join us for an unforgettable eve where tradition meets modernity, and East meets West, in a celebration of Polo’s journey through time and across borders.​ This evening will showcase the transcendent nature of the sport and more broadly the concepts of high society and heritage by blending the rich local Emirati culture with the refined traditions of the English polo scene. Attendees will be taken on a swing between the two through a series of activations and sensory experiences that bring together the timeless nature of both cultures within an upscale environment.​ Guests will also have a chance to be immersed in the history of the sport through experiences that highlight Polo's evolution from its ancient origins to a modern symbol of refinement. From traditional Emirati arts to the elegance of a classic Polo match, this event embodies the enduring allure and influence of polo and high society traditions.

THE INSPIRATION

 

The look of the event will merge both visual and cultural sources within a traditional Emirati setting that has been simplified

and refined for a slightly more modern feel, with sporadic pops of rich color, and warm ambient lighting.

The setting will feature a mix of rich fabrics in earthy neutral tones complimented by classic Polo greens, navy blues and the

use of iconic British fabrics & patterns. Thoughtful uses of artistic Emirati elements, such as majlis seating and subtle

geometric pattern will be contrasted by the gritty nature of polo mallets and equestrian tools.

Overall the event will present a visual collage of countless cultural elements brought together in the most subtle and

balanced manner.

THE VISION

GENERAL AMBIENCE

 

Earthy tones, flowing fabrics and golden hues set the tone for the feel of the venue. A simplistic and modern

take on traditional Emirati interiors adorned with elements and décor from the heart of the English polo culture.

Amongst the soft neutral tones, rich reds and greens bring depth and texture to the general landscape.

The overall scene brings a calming, warm, slumbery feel as a contrast to the intense nature of a long day on the

polo field.

SEATING

Primarily inspired by the traditional Emirati Majlis, guests will have a range of seating options combining

comfort, elegance, and heritage. Low tables, traditional carpeting, and soft neutral base palettes make

for social areas full of heritage and refinement.

A choice can be made between the Polo view settings which embrace the open-air nature of the field and

provides the best views for a match, or alternatively, tent settings which can be either private or public and are

perfect for sparking moments connection and cultural exchanges.

THE DETAILS

Throughout the event guests will notice the subtle yet intentional combination of traditional visual elements

from both regions. Mainly observed through the detailed pieces of décor which will feature vintage

accessories, tools, fabrics, and textures significant of the two origins which have been merged in creative

manner to result in a unique blend of cultures.

The aged nature of the décor will nicely balance out the simplicity and modernity of the larger structures and areas.

THE EXPERIENCE

INTERACTIVE TIMELINE

A digital historical experience which guests can physically follow and interact with through the use of touch screens and

headphones. This timeline will bring you all the way back to the roots and origins of the Polo game and walk you through the

journey the sport has gone through to garner its current prestige and place in society.

CULTURAL EXCHANGE WALL

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The Cultural Exchange Wall will serve as vibrant way of bringing together traditions, sayings, stories, and slang

from both cultures, and will be built and developed by guests over the duration of the event. This activation aims

to foster an exchange of heritage and personal experiences.

HERITAGE FUSION ROOMS

A series of rooms on display showcasing uniquely designed interiors that fuse together elements such as

patterns, colors, accessories, furniture and backdrops from both backgrounds into a cohesive visually stunning

outcome which serves as a perfect space for cultural exploration and a great photo opportunity.

ARTISANAL MARKET

Open air market with several vendors, artists and experts all bringing together the best of the best when it

comes to their local craftsmanship and talent.

LIVE CALLIGRAPHY ARTIST 

A live display of the intricate and beautiful art of Arabic calligraphy which guests will get to observe

and enjoy as the artist adds flair to traditional polo memorabilia.

HORSEBACK FASHION SHOWCASE

A one-of-a-kind runway celebrating the equestrian arts while showcasing an innovative collection

which pulls the best silhouettes, fabrics, and trends from both cultures and brings them together to

form unique, yet elegant fashion-forward pieces.

HISTORY ON SCREEN

A cozy screening detailing the history of the sport in the local region and its growth amongst the

community. Guests will get informed on how the UAE is now one of the major players when it comes

to Polo regions and how it intends to build on that.

TAILOR MADE

Gentlemen guest will be treated with the opportunity to design, get fitted and place orders for their

own bespoke suit combinations which will be executed by tailors that are masters of their crafts and

using the finest traditional English fabrics such as the iconic tweed.

SCENT BAR

A hands-on sensory experience allowing guests to get informed but also try their hand at the unique

art of perfumery and scent creation. Guided by experts, they will get to create their own personal

blends of iconic Arab aromas and spices alongside traditional English florals and fruits.

FUSION BUFFET

Guests will be treated to a unique culinary experience characterized by the re-imagining and innovation of

traditional dishes and cooking techniques from two sides of the world.

Broadening the scope of the cuisines for the sake of variety and a wider cultural experience, inspiration will

be taken from both the Middle Eastern and Western European regions.

HOT BEVERAGE BAR

Yet another immersive sensory stop, the hot beverage bar highlights the significance of a cross-cultural

tradition: The preparation of hot drinks that offer us a sense of warmth and serenity.

With both origins boasting iconic hot beverage recipes and preparation methods it is the perfect way of

showcasing a varied yet shared experience. Guests can explore a variety of English teas, including classic blends and herbal infusions, alongsideauthentic Emirati Karak tea and traditional Arabic coffees, savoring the flavors and stories behind each

beverage and reflecting on the deep cultural connections shared through these comforting drinks.

STAFF

Staff uniforms will combine practicality with a sense of elegance and approachability.

Consisting of light flowing button-up shirts in a muted earthy green tone, boding well with the elements and

weather and creating a connection to the surrounding natural landscapes. Those, paired with beige or tan

dress trousers will bring forth that polished yet relaxed feel, and a look that is both classic and

contemporary, consistent with the rest of the event and providing staff with a sense of comfort and

professionalism.

EVENT FAVORS

Guest will be each be given a personal polo ball which they can choose to personalize with names, initials

or meaningful words with the help of the talented calligraphy artist on-site.

This personal keepsake brings together the sophistication of the traditional Arabic art form with a nod to the

event's blend of cultural and sporting theme making it an irreplaceable souvenir.

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