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THE BRIEF

This brief presented an opportunity to work on a live, collaborative project with SoPost, an online product sampling platform. The primary objective was to support SoPost in expanding beyond its existing business-to-business (B2B) model by developing a complementary business-to-consumer (B2C) identity and platform.
 
This new direction aimed to foster direct engagement with end-users, build greater trust and recognition for the brand, and ultimately enhance the overall customer experience while supporting the company’s long-term growth strategy.

THE EXECUTION

The project focused on developing a consumer-facing sub-brand for SoPost, designed to communicate more effectively with a global audience—particularly younger generations of online shoppers and frequent social media users. As part of this initiative, a dedicated mobile platform was proposed to centralise user activity, streamline interactions with the brand, and deliver a more personalised, seamless sampling experience.

This work led to the creation of an entirely new identity: Trybie. The brand represents a complete evolution of SoPost’s existing visual and verbal language, introducing an inviting, contemporary, and energetic presence tailored to its target demographic.

Rooted in the values of sincerity, dependability, generosity, openness, and forward-thinking innovation, Trybie places consumers at the centre of the sampling journey. The brand is committed to offering high-quality product samples, a frictionless fulfilment process, and full transparency and control over personal data.

The Trybie mobile application brings these principles to life through a visually engaging and intuitive interface. Every stage of the sampling journey is thoughtfully integrated, enabling users to navigate the process effortlessly and interact with the brand through a single, cohesive platform.

CLIENT & ADDITIONAL
OUTCOMES

SOPOST

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