THE AIM

As a self-directed initiative, the project served as an early opportunity to develop foundational skills in visual identity design and content creation.It offered a space to experiment with brand-building, refine stylistic instincts, and gain practical experience while beginning to navigate the broader world of design.

THE EXECUTION

The identity for P.O (Peaux Ordinaires) was developed through an intentional interplay between vibrancy and restraint. The visual system explores how bold colour-ways, fluid gradients, and dynamic patterns can coexist with an underlying framework of clean lines, minimal typography, and refined illustration. This contrast was designed not merely for aesthetic interest, but to express the tension between the rawness of human skin and the precision of modern skincare, two forces that define the brand’s essence.

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Central to the brand’s communication strategy is a suite of symbolic visual markers. These symbols were crafted to distill product information into an immediate, intuitive language, transforming complex specifications into recognisable cues. Beyond functionality, they contribute to a cohesive visual ecosystem that strengthens brand recall and forms part of a broader semiotic identity.

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The photographic direction advances this narrative by embracing an unfiltered, human quality.

The imagery avoids overly polished beauty tropes in favour of textures, tones, and expressions that feel lived-in, present, and honest. This approach reinforces the brand’s themes of youth, self-acceptance, and inclusivity, conveying a vision of skincare that is both elevated and emotionally resonant.

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Through these elements, P.O (Peaux Ordinaires) articulates a brand world where refinement does not exclude warmth, and where contemporary design can respond to deeper cultural conversations around identity and individuality. The result is an identity that feels sophisticated yet grounded, expressive yet intentional, mirroring the everyday beauty and complexity of the people it speaks to.