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THE BRIEF
I was approached by Honeypot Furniture, an online furniture retail business based in the U.K to help re-build their brand strategy and visual identity from the ground up in order to cement their position within their market and create a strong sense of brand recognition and connection with their target audience.
The brand aspires to take on a more premium feel while still maintaining accessible price points and aims to become a household name in the world of furnishings.
THE EXECUTION
In order to create a memorable identity and new visual presence for the brand, it was crucial to disect and rethink the entire strategy behind why Honeypot Furniture was created, what makes it stand out, and why it was needed in the market. Through several meetings and discussions, I was able to create a solid strategy for the brand that truly speaks to its current mission and what it hopes to achieve as it grows, and by consulting those base ideals,
I was able to apply this to a much more intentional, refined, and consistent visual identity, that speaks much truer to who Honeypot Furniture really is as a brand and what it is trying to communicate.
CLIENT & ADDITIONAL OUTCOMES
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